Free Logo Maker

A small business, club or side project often just needs a tidy logo it can use today. Type your name and tagline, pick a simple icon and a font, choose colours and a layout, and download the result as a high-resolution PNG, an SVG, a square social media image or a favicon. Everything is made in your browser — no sign-up, no watermark.

What makes a good small-business logo

• Simple — it should work at the size of a favicon and on a van.
• Readable — the name should be legible at a glance.
• Distinctive — not easily confused with a competitor’s.
• Flexible — it should work in one colour, on light and dark backgrounds.
• Appropriate — the font and colours should suit what you do.

How to use the logo maker

1. Type your business or project name and an optional tagline.
2. Pick an icon — or none for a pure wordmark.
3. Choose a font that suits your style: a serif feels traditional, a sans-serif modern, a typewriter font handmade.
4. Pick a main and an accent colour and a layout: icon left, icon above or a round badge.
5. Download a 2000-pixel PNG for print and web, a square version for social media, favicons for a website and an SVG for further editing.

Fonts come from your device, so the SVG may look different on another computer; the PNG downloads look exactly like the preview. Designers can open the SVG and convert the text to outlines.

Choosing colours

Associations vary by culture and industry, so treat them as a starting point. Check contrast: a light accent colour on white may be hard to read.

Worked example

A small bakery called Northfield Bakery chooses the leaf icon, Georgia font, a warm brown main colour and a golden accent with the icon on the left and the tagline “Baked fresh daily”. They download the 2000-pixel PNG for their shop sign printer, the square image for their social media profile and the favicons for their website. For packaging stickers they use the badge layout, which fits neatly into a circle label.

Sizes you will need

Trademarks and originality

The icons in this tool are simple geometric shapes, and many businesses may use similar ones. That is fine for getting started, but a simple logo is harder to register as a trademark. Before investing in signage or packaging, search your country’s trademark register for similar names and logos in your field, and consider working with a designer on a unique mark as your business grows.

Wordmarks, lettermarks and emblems

Start with the icon-and-name layout for your website and documents, and use the badge or a monogram where space is square or small.

Fonts and personality

Serif fonts such as Georgia and Palatino feel established and trustworthy — a good fit for bakeries, law firms and bookshops. Clean sans-serif fonts such as Trebuchet and Verdana feel modern and friendly for tech, health and services. Heavy or condensed fonts like Arial Black and Impact are bold and loud, suiting fitness or events, while a typewriter font suggests craft, vintage or writing. Pick one font for the name and keep the tagline in the same family for a tidy look.

Testing your logo

• Shrink it to 32 pixels: is it still recognisable?
• Print it in black only: does it still work?
• Put it on a dark background and a photo.
• Show it to five people for five seconds and ask what they remember.
• Check it on a phone screen and on paper.

Keeping your brand consistent

Once you have a logo, write down your colours (as hex codes), fonts and how the logo should and shouldn’t be used. The brand guidelines template in the pack guides you through this in two pages, so anyone making a flyer or post for you uses the same look.

The printable brand templates

The template pack includes a two-page brand guidelines template, a colour palette worksheet with hex, RGB and CMYK fields, a logo usage do’s and don’ts sheet, a social media image size guide and a business card layout template — Word, Excel and PDF.